Our methodology focuses on customer relationships, capital flow and risk management. This is described more in detail below:  

To create income before expenses

• Sell first, buy later.
• Let revenue control costs.
• Cease activities when funds are low.
• Let customers and suppliers finance development.

To minimise fixed costs 

• Cover fixed costs by getting orders.
• Convert fixed costs into variable ones.
• Do not invest without secure orders.
• Do not recruit without secure orders.
• Outsource and use consultants.

To control and execute the critical and unique aspects of the business

• Every business has a unique core - guard it jealously.
• Product control
• Market control
• Do not allow suppliers and middlemen to take control.
• Stay in direct contact with the end customers.
• Nurture the brandname and ensure you own it.

To avoid involvement in those parts of the business where others have more expertise

• All businesses contains numerous conventional services and skills - there are always other people who specialise in these areas. Use them. But use people who know their business and are strong.
• Reduce the scope of the business to a core business and expand it later, if possible.

To capitalise on opportunities

• Sell to one customer, then two, then four - not to everyone at once.
• Find customers who will derive massive benefits from the new product and customers who want to try something new - known as "early adopters".
• Try lots of different approaches, make more of what works and quickly stop whatever doesn't work.
• Let the customer's wishes and willingness to pay determine what the company does.

To avoid risks

• Basic business - something to live on when business is sluggish.
• Take one risk at a time, rather than several simultaneously.
• Combine a unique aspect with the conventional ones.
• Let others share the risks - customers and suppliers. Or refrain.
• Only take the risks that the company can afford.
• Borrow for business, not losses.