The common denominator for Traction's business is that we apply our own corporate development methodology to all the companies in which we become involved.  

This means that customers, investors, partners and personnel must of necessity sympathise with our philosophy and our approach to business. Because what we  sell is our methodology, that´s what we make money on, and the commodity our clients buy. If you don´t  want it, then you should obviously not buy it. We try to be very explicit on this point, because many of those who approach us are ignorant of this fact and have entirely different preconceived ideas. This leads to long and meaningless discussions and, in the worst case, if we fail to be sufficiently observant, to the formation of a partnership where the partners are pulling in different directions. 

• Customer relationships
• Capital flow
• Risk management